“au VISION STUDIO” VI: KDDI, Japan's leading telecommunications company, launched "au VISION STUDIO" as a team to provide customers with future experiences several years into the future through advanced technologies and ideas.
Luxury brand Cartier has opened a special pop-up convenience store in the backstreets just off the central Tokyo boulevard that is home to many flagship stores.
Advertised with the JUSTE UN CLOU tag line of “when the ordinary becomes precious,” shoppers can enjoy lavish drinks and snacks.
Mesut Özil, the famous German footballer, needed a new logo. Our idea was to take the dots above the first letter of his name („Ö“) and vertically place them in the letter „O“. The logo was also used by Adidas for Özil‘s fashion collection.
24h JEANS: UNIQLO jeans become hands on a clock face, perfectly illustrating the round-the-clock comfort and resilience offered by UNIQLO’s denim wear.
“It all starts with a sound” : The successful launch of the new creative platform “It all starts with a sound” with Early Noise Artist “Zutomayo” who has a anatic fanbase, drovesocial conversation which ultimately contributed to rise in aided awareness of the brand. For this campaign, we developed the "Spotify Circle". It is meant to shine a spotlight on the passion for sound, and to create a luminous space and circle connected by Spotify.
Art Direction for the global campaign.
METASPEED™ “FIND YOUR SPEED”: To highlight the shoe’s blazing fast feel for speed, we utilized lighting techniques. By shining light on the shoe and its intimate details at max resolution—we are presenting the product as the hero the consumer can trust in to find their speed.
SKY: On a blue gradient background, with the shoe’s toes pointing upwards with a trail of light behind it—the shoe gives the appearance that it’s soaring full-speed into the sky without limits.
EDGE: On a red gradient background, with the shoe’s toe’s cutting down diagonally with a trail of light behind it—the shoe gives the appearance that it’s blazing past the edge of the ground full-speed without limits.
GEL-NIMBUS 23 “Feel absolute comfort“: It shows the moment when the product or the athlete stepping onto ‘Superior Comfort Zone’ onward. Space is a key element in our visual composition. It communicates the considered nature of our brand. The immediate intuitive impression we have is of clarity and soft power. A spacious composition also highlights our philosophy of “sound mind, sound body” and goes beyond the product it displays.
“THE EDIBLE SUSHI OMAMORI“: JFoodo, a Japanese food association, was promoting three "lucky sushi" for New Year's. Since a traditional ornament and symbol of luck in Japan is the Omamori, we decided to create an Omamori like never before.
Sushi chefs were commissioned to deconstruct and repurpose all the ingredients of yellowtail, sea bream and scallop sushi into ornaments of luck.
The Edible Sushi Omamori was introduced at New Year's events amplifying the message of the campaign: Sushi is healthy and tastes wonderful, but it can bring you some New Year's luck as well.
Takashimaya is a major department store in Japan. The store presents a YUKATA (Summer Kimono) collection once a year. As part of this event, we designed a unique YUKATA that has never been seen before.
“KIMONO WEARING THE FIRE”: In Japan, you will find small, hand held fireworks called “Senko Hanabi.” The flames evolve in ever changing expressions of beauty. Senko Hanabi have five dif ferent types of flames. These flames express the fleeting life of a flower, from bud and blossom to petals withering away in the final throes of life. We used these flames, to create new forms of Japanese pattern design.
As an agency brand Ogilvy wants to make its name as a trend-setting authority in the market for opinion leaders beyond rankings of creativity and effectiveness. The magazine has opinions and view points in the tradition of agency founder David Ogilvy.
"HowTo 3”: Topic of the 3rd issue risk. It is about courage and innovation and what lies beyond market reserch.
"HowTo 4": In the fourth edition of the magazine we impart our knowledge how brands can „Stop advertising.“ and „Start entertaining.“
Newspaper Marketing Association of Germany.
“WHAT HAPPENS IN THE WORLD, HAPPENS FOR YOUR AD“: To convince media and marketing decision makers that newspapers are still relevant for advertising, we directed their attention to all the exiting stories produced by world afairs to draw the readers undivided attention to newspaper ads every day.
Illustrations by Lorenzo Petrantoni
“ADS MEET NEWS“: To demonstrate the power of advertising in newspapers in a time where potential clients and advertisers are more and more spending their money on other media. We used powerful news photography and combined it with simple ads that are being advertised in the newspapers every day. The news and thead meet each other in one single image just like in the newspaper. And the ad gets all the attention.
Problem: 10,000 advertising messages per day. Per consumer. This is madness. Today, advertisers are only thinking about big data and retargeting, but not about the value of a calm advertising envirnment like newspapers.
Idea: To convince advertisers of the value of advertising in newspapers, we founded a company that stood for the madness and the excess in todays marketing world: CONSUMER PENETRATION UNLIMITED (CPU).
Execution: We translated the madness and the emptiness an a visual level. And created an aggressive, mainstram, and cheesy visual identity for CPU the sheer opposite of the calm and trustworthy newspaper environment.
Illustration by Stephan Walter
Do engineers have to write creative concepts? Do art directors need an technical background? For the 2017 ADC Festival in Hamburg, Germany I helped to visualize the festivals motto „Disrupting Germany“ which is all about innovation and creativity.
For 129 years, Coca-Cola has been providing uplifting refreshment and moments of happiness.
Now with a range of four Coca-Colas to choose from, including reduced and zero sugar options, we bring to the life the distinct characteristics of each variant together for the first time.
A series of print advertisements for the flower delivery service, ‘Fleurop’.
“Sorry“ Campaign: Saying sorry is one of the hardest things and the longer you wait, the harder it becomes. Every mess can be converted into a message through the beautiful flowers.
“Men’s Hobbies“: A series of bold images created entirely out of flowers, showing men enjoying the rewards that come from sending their wives flowers: a night with the boys, guilt-free.
CUP DESIGN : To remind consumers that nothing tastes better than a sparkling Coke beverage, we designed a special edition of Coca Cola Cups in corporation with McDonalds.
“DEMANDING ASSHOLES CAMPAIGN“: Rock stars are famously difficult. Difficult to work with, difficult to work for, difficult to manage and difficult to please. Even with all their wealth, fame and success, nothing is ever good enough for them. Except for one thing: Nik Huber guitars. We turned this insight into a print campaign that claims Nik Huber guitars are so good they can satisfy even the most demanding assholes.
Ingmar is contemporary artwear brand dedicated for the bold and the brave ones. Those who want to stand out, not blend in.
I made mirrored photo collages for summer collection. Every single collage is mind-blowing and therefore cannot be simply described in one word. It is something like a clash of everything around us - colors, cultures, sounds, groove, pop, good vibes and energy, people, nature - all this united into a psychedelic and happy world.
